Mindless Eating Challenge: Persuasive Mechanisms in Mobile Health Games
Mindless Eating Challenge, a mobile phone game for younger adolescents, rewards players’ good health habits and food choices. A study of this game investigates how strategies of persuasion in a game can promote healthy behaviors in daily life. The game uses eating tips, mobile phone snapshots of foods that players plan to eat, nurturing of virtual characters, and feedback from the system and from peers to promote good nutrition and a healthy lifestyle.
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